Informativa sulla privacy
Data Protection Declaration
Version: 30.01.2025
We are very pleased about your interest in our company. Data protection is of particular importance to the Management. Our website can fundamentally be used without the need to enter personal data. However, if a data subject wishes to use specific services offered by our company through our website, it could become necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the consent of the data subject.
Personal data, such as the name, address, email address, or telephone number of a data subject, will always be processed in accordance with the General Data Protection Regulation (GDPR), and in accordance with the data protection regulations specific to the country that apply to us. Our company wishes to use this Data Protection Declaration to inform the public about the type, scope and purpose of the data we collect, use and process. Data subjects are also informed about their rights by means of this Data Protection Declaration.
As the data controller, we have put in place extensive technical and organisational measures in order to ensure the seamless protection of personal data processed via this website. Nonetheless, internet-based data transmission can fundamentally have security vulnerabilities, and, as a result, absolute protection cannot be guaranteed. For this reason, all data subjects are free to provide personal data via alternative means, such as by telephone etc.
Definitions
This Data Protection Declaration is based on the terminology used by the European policy and regulation authorities with the enactment of the General Data Protection Regulation (GDPR). Our Data Protection Declaration is designed to be easily readable and understandable for both the public and also our clients and business partners. To ensure this, we would like to explain the terminology used in advance.
We use the following terms in this Data Protection Declaration:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). An identifiable natural person is a person who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the data controller.
c) Processing
Processing is any operation or set of operations performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, deletion or destruction.
d) Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of limiting its processing in future.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
g) Responsible body or data controller
The responsible body or data controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. The purposes and means of such processing are determined by Union or Member State law, the responsible body or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Order processor
The order processor is a natural or legal person, public authority, agency or another body which processes personal data on behalf of the responsible body.
i) Recipient
The recipient is a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular enquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third party
A third party is a natural or legal person, public authority, agency or body other than the data subject, responsible body, processor and persons who, under the direct authority of the responsible body or processor, are authorised to process personal data.
k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.
Name and address of the data controller
The responsible body for the purposes of the General Data Protection Regulation (GDPR), other data protection legislation applicable in the member states of the European Union and other provisions related to data protection is:
alphabit, Nachf. Lena Neuhaus e. K.
Lena Neuhaus
DerendorferAllee 6
40476 Düsseldorf – Germany
Phone: +49 (0)211 44 03 98 9-0
Fax: +49 (0)211 44 03 98 9-20
Email: [email protected]
VAT ID: DE815851705
Cookies
The website uses cookies. Cookies are text files that are stored on a computer system via an internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string using which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognised and identified using the unique cookie ID.
The use of cookies enables the users of this website to receive more user-friendly services that would not be possible without the cookie setting.
Cookies enable the information and offers on our website to be optimised in the interests of the user. As mentioned above, cookies allow us to identify and recognise the users of our website. This has the purpose of making it easier for users to use our website. For instance, the user of a website that uses cookies does not have to re-enter their access data every time they visit the website, as this has been carried over by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie in an online shop. A cookie enables the online shop to remember the items that a client has placed in the virtual shopping cart.
The data subject can prevent the creation of cookies by our website at any time by means of appropriate settings for the internet browser used and, thus, permanently object to the setting of cookies. In addition, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, then they may not be able to fully use all the functions of our website.
Collection of general data and information
The website collects a series of general data and information when a data subject or automated system accesses the website. This general data and information is stored in the log files of the server. The following data can be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that is used to protect against attacks on our information technology systems.
The use of this general data and information will not draw any conclusions about the data subject. Instead, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website and its advertising, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information needed for criminal prosecution in the event of a cyber-attack. We therefore analyse this data and information collected anonymously on the one hand statistically, with the aim of increasing the data protection and data security of our company, and on the other hand to ensure an optimum level of protection for the personal data we process. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.
Registration on our website
The data subject has the option to register on the website of the data controller by entering personal data. The personal data transmitted to the data controller in this case is determined by the respective input mask used for the purposes of registration. The personal data entered by the data subject will be collected and stored exclusively for internal use by the data controller and for its own purposes. The data controller may arrange the transfer to one or more order processors, for example a parcel service provider, which will also use the personal data exclusively for internal use attributable to the data controller.
By registering on the website of the data controller, the IP address assigned by the Internet Service Provider (ISP) of the data subject, plus the date and time of registration, will also be stored. This data is stored on the basis that this is the only way to prevent the misuse of our services and, if necessary, to enable the investigation of crimes committed. In this respect, the storage of this data is necessary to safeguard the data controller. This data will fundamentally not be passed on to third parties, unless there is a legal obligation to pass it on or the passing on of the data serves criminal prosecution purposes.
The registration of the data subject, voluntarily providing personal data, enables the data controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the database of the data controller.
The data controller will provide each data subject with information on the personal data stored about the data subject at any time on request. Furthermore, the data controller will correct or delete personal data at the request or notice of the data subject, insofar as no legal retention obligations conflict with this. All the employees of the data controller are available to the data subject as contact persons in this context.
Possibility of contacting us via the website
The website contains information that provides for fast electronic contact with our company, as well as direct communication with us, which also includes a general so-called electronic mail address (email address). If a data subject contacts the data controller by email or using a contact form, the personal data transmitted by the data subject will be saved automatically. Personal data provided in this way to the data controller on a voluntary basis by a data subject for the purposes of processing or contacting the data subject will also be stored. This personal data will not be disclosed to third parties.
Hosting
The hosting services we utilise are intended for the provision of the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we employ to operate this online offering.
We and/or our hosting provider hereby process inventory data, contact data, content data, contract data, usage data, metadata and communication data from clients, interested parties and visitors to this online offering on the basis of our legitimate interests in an efficient and secure provision of our website in accordance with Article 6 para. 1f) GDPR in connection with Article 28 GDPR (Conclusion of an order processing contract).
Routine deletion and blocking of personal data
The data controller will process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or if this is provided for by the European legislator or another legislator in laws or regulations for the period by which the data controller is governed.
If the purpose of the storage no longer exists or the storage period prescribed by the European legislator or another responsible legislatory body expires, the personal data will be blocked or deleted in accordance with the legal regulations.
Rights of the data subject
a) Right to confirmation
Every data subject has the right granted by the European legislator to request confirmation from the data controller about whether they are processing personal data concerning the data subject. If a data subject wishes to exercise this right of confirmation, they may at any time contact any employee of the data controller.
b) Right to information
Any person affected by the processing of personal data has the right granted by the European legislator to obtain at any time free of charge information from the data controller about the personal data stored about them and a copy of that information. Furthermore, the European legislator has given the data subject the right to information on the following:
• the purposes of the processing
• the categories of personal data processed
• the recipients or categories of recipient to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request from us rectification or deletion of personal data or restriction of processing of personal data concerning you or to object to such processing
• the existence of a right of complaint to a supervisory authority
• if the personal data has not been obtained from the data subject: all available information about the origin of the data
• the existence of automated decision-making, including profiling, referred to in Art. 22 para. 1 and 4 GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has the right to know whether personal data has been transmitted to a third country or to an international organisation. If this is the case, the data subject will also have the right to obtain information on the appropriate guarantees in connection with the transmission.
If a data subject wishes to exercise this right to information, they may at any time contact any employee of the data controller.
c) Right to correction
Any person affected by the processing of personal data has the right granted by the European legislator to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary declaration.
If a data subject wishes to exercise this right to correction, they may at any time contact any employee of the data controller.
d) Right to deletion (Right to be forgotten)
Any person affected by the processing of personal data will have the right granted by the European legislator to request from the data controller that the personal data concerning them be deleted without delay, provided that one of the following reasons applies and insofar as the processing is not necessary:
• The personal data was collected or otherwise processed in a way for which it is no longer necessary.
• The data subject withdraws their consent on which the processing is based according to point Art. 6 para. 1a) GDPR or Art. 9 para. 2a) GDPR, and where there is no other legal ground for the processing.
• The data subject objects to the processing pursuant to Art. 21 para. 1 GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 para. 2 GDPR.
• The personal data has been processed unlawfully.
• The personal data must be deleted for compliance with a legal obligation in Union or Member State law governing the data controller.
• The personal data has been collected in relation to the offer of information society services referred to in Art. 8 para. 1 GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the deletion of personal data stored, they may, at any time, contact any employee of the data controller. The employee will promptly ensure that the deletion request is complied with immediately.
If the personal data has been made public and our company as the data controller pursuant to Art. 17 para. 1 GDPR is obliged to delete personal data, we shall take reasonable measures, including technical measures, to inform other bodies responsible for processing who process the published personal data, that the data subject has requested the deletion of all links to such personal data or of copies or replicas of such personal data from these other bodies responsible for processing, taking into account the available technology and implementation costs, insofar as the processing is not necessary. The employee will arrange the necessary measures in individual cases.
e) Right to restriction of processing
Any person affected by the processing of personal data will have the right granted by the European legislator to request from the data controller the restriction of processing if one of the following conditions is met:
• The accuracy of the personal data is contested by the data subject, for a period enabling the data controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the deletion of the personal data and requests the restriction of use of the personal data instead.
• The data controller no longer needs the personal data for the purposes of the processing, but it is required by the data subject for the establishment, exercise or defence of legal claims.
• The data subject has objected to processing pursuant to Article 21 para. 1 GDPR pending the verification as to whether the legitimate grounds of the data controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of processing of personal data stored, they may at any time contact any employee of the data controller. The employee will arrange the restriction of processing.
f) Right to data portability
Any person affected by the processing of personal data will have the right granted by the European legislator to obtain the personal data affecting them, which they have provided to the data controller, in a structured, common and machine-readable format. The affected person also has the right to transmit this data to another data controller without hindrance by the data controller to whom the personal data was provided, provided that the processing is based on the consent pursuant to Art. 6 para. 1a) GDPR or Art. 9 para. 2a) GDPR or on a contract pursuant to Art. 6 para. 1b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of public authority entrusted to the data controller.
Moreover, in exercising their right to data portability pursuant to Art. 20 para. 1 GDPR, the data subject has the right to effect that the personal data is transmitted directly from one data controller to another data controller, insofar as this is technically feasible and insofar as this does not affect the rights and freedoms of other persons.
The data subject may at any time contact us in order to assert the right to data portability.
g) Right to object
Any person affected by the processing of personal data has the right granted by the European legislator to object at any time, for reasons arising from their particular situation, to the processing of personal data concerning them, which takes place on the basis of Art. 6 para. 1e) or 1f) GDPR. This also applies to profiling based on these provisions.
In the event of an objection, we will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to establish, exercise or defend legal claims.
If we process personal data for direct marketing purposes, the data subject will have the right to object at any time to the processing of personal data concerning them for this marketing. This also applies to profiling where it is associated with such direct marketing. Where the data subject objects to processing for direct marketing purposes, the personal data will no longer be processed for such purposes.
Where personal data is processed for scientific or historical research purposes or statistical purposes pursuant to Art. 89 para. 1 GDPR, the data subject, on grounds relating to their particular situation, will have the right to object to the processing of personal data concerning them, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
The data subject may contact any employee directly in order to exercise the right to object. The data subject is also entitled, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.
h) Automated individual decision-making, including profiling
Any person affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which has a legal effect on them or similarly significantly affects them, provided that the decision (1) is not necessary for the conclusion or fulfilment of a contract between the data subject and the data controller, or (2) is admissible under the laws of the Union or of the Member States governing the data controller, and that this legislation contains appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) takes place with the express consent of the data subject.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the data controller, or (2) it is made with the express consent of the data subject, we shall take the appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain the intervention of a person on the part of the data controller, to express the data subject’s own point of view and to contest the decision. If the data subject wishes to exercise this right to automated decision-making, they may at any time contact any employee of the data controller.
i) Right to revocation of consent in terms of data protection law
Any person affected by the processing of personal data has the right granted by the European legislator to revoke consent to the processing of personal data at any time.
If the data subject wishes to exercise this right to revoke their consent, they may at any time contact any employee of the data controller.
Legal basis of processing
Art. 6 para. 1 lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 para. 1 lit. b GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example with enquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, then processing is based on Art. 6 para. 1 lit. c GDPR. In rare cases, the processing of personal data is necessary in order to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Processing would then be based on Art. 6 para. 1 lit. d GDPR.
Ultimately, processing operations could be based on Art. 6 para. 1 lit. f GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal bases, if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the data subject do not prevail. We are permitted such processing operations, in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if the data subject is a client of the data controller (recital 47 clause 2 GDPR).
Legitimate interests in the processing pursued by the data controller or a third party
If the processing of personal data is based on Art. 6 para. 1 lit. f GDPR, our legitimate interest is to conduct our business activities for the benefit of all our employees and our shareholders.
Period for which the personal data will be stored
The criterion for the period of the storage of personal data is the respective statutory retention period. After the expiry of the period, the corresponding data will be routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of the contract.
Legal or contractual regulations regarding the provision of personal data; necessity for conclusion of the contract; obligation of the data subject to provide personal data; possible consequences of non-provision
We inform you that the provision of personal data is, in part, required by law (for example, tax regulations) or also results from contractual arrangements (e.g. information regarding the contract partner).
Furthermore, in order to conclude a contract, it may be necessary for the data subject to provide us with personal data that we must subsequently process. The data subject is obliged to provide us with personal data, for example, if our company enters into a contract with the person. Non-provision of personal data would result in the inability to conclude the contract with the data subject.
Before the provision of personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis about whether the provision of personal data is required for legal or contractual reasons or is necessary for the conclusion of the contract, whether an obligation exists to provide the personal data and the consequences of non-provision of the personal data.
Existence of automated decision-making
As a responsible company, we do not require automatic decision-making or profiling.
General cookies
The following cookies are among the technically necessary cookies.
WordPress cookies
Name | Purpose | Validity |
wordpress_test_cookie | This cookie determines whether the use of cookies has been disabled in the browser. Retention period: Until the end of the browser session (deleted when the internet browser is closed). | Session |
wordpress_*_xframe | This cookie is used by WordPress to support security mechanisms for the X-Frame Options header. The dynamic part in the cookie name (*) is based on a specific hash generation. | Session |
PHPSESSID | This cookie stores your current session related to PHP applications, ensuring that all features of this website based on the PHP programming language can be fully displayed. Retention period: Until the end of the browser session (deleted when the internet browser is closed). | Session |
wordpress_akm_mobile | These cookies are only used for the administration area of WordPress. | 1 year |
wordpress_logged_in_akm_mobile | These cookies are only used for the administration area of WordPress and do not apply to other site visitors. | Session |
wp-settings-akm_mobile | These cookies are only used for the administration area of WordPress and do not apply to other site visitors. | Session |
wp-settings-time-akm_mobile | These cookies are only used for the administration area of WordPress and do not apply to other site visitors. | Session |
ab | Used for A/B testing of new features. | Session |
akm_mobile | Saves whether the visitor wishes to see the mobile version of a website. | 1 year |
WPML (WordPress Multilingual Plug-in) cookies
Name | Purpose | Validity |
wp-wpml_current_language | Saves the user’s current language. | Session |
wp-wpml_current_admin_language | Saves the language of the WordPress administration area (only visible to administrators). | 1 day |
wp-wpml_visitor_lang_js | Detects the user’s preferred language based on the browser settings. | Session |
wp-wpml_browser_redicrect_test | Checks whether the visitor’s browser language permits them to be transferred to the corresponding language. | Session |
DSGVOAIO cookies for WordPress
Name | Purpose | Validity |
dsgvoaio | This Local Storage Key / Value stores which services the user has consented to or not. | variable |
_uniqueuid | This Local Storage Key / Value stores a generated ID so that the user’s opt-in / opt-out actions can be documented. The ID is stored anonymously in a variable format. | variable |
dsgvoaio_create | This Local Storage Key / Value stores the time at which _uniqueuid was generated. | variable |
dsgvoaio_vgwort_disable | This Local Storage Key / Value stores whether the VG Wort service is permitted by default or not (website operator’s setting). | variable |
dsgvoaio_ga_disable | This Local Storage Key / Value stores whether the GoogleAnalytics service is permitted by default or not (website operator’s setting). | variable |